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Illegal downloaders ‘spend the most on music’, says poll

(via artistspaid)

Finally! Someone realised!

People who illegally download music from the internet also spend more money on music than anyone else, according to a new study. The survey, published today, found that those who admit illegally downloading music spent an average of £77 a year on music – £33 more than those who claim that they never download music dishonestly.

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“The people who file-share are the ones who are interested in music,” said Mark Mulligan of Forrester Research. “They use file-sharing as a discovery mechanism. We have a generation of young people who don’t have any concept of music as a paid-for commodity,” he continued. “You need to have it at a price point you won’t notice.”